The Wait Was Worth It: Launching in God’s Time

Jun 16
2 min read

I was supposed to launch two days ago. The site was ready. The products were loaded. The excitement was real.

But something in my spirit said, “Pause.”

I had a few things I still needed to tweak. Small edits, yes, but my heart wasn’t at peace yet. And then Sunday came, and it was Father’s Day, a time to celebrate the men in our lives who show up, cover us, and carry so much weight with love.

I knew deep down that day didn’t belong to business. It belonged to family.

So I waited. I rested. I let God lead.

And can I be honest? That part wasn’t easy. When you're excited, prepared, and ready to go, it’s hard to hit pause. But I’ve learned that obedience doesn't always come with perfect timing. It comes with trust. Trust that God knows better than me. Trust that the people meant to see this would still see it, even a couple of days later. Trust that favor doesn’t follow hype. It follows faith.

That’s the foundation of RaeElleCo. Every mat, decal, and message starts with a prayer and ends with purpose. This business may carry my name, but its success belongs to God.

So today, Monday, I’m launching RaeElleCo to the masses. Not in a rush. Not for applause. But in alignment. From my bestselling NFL House Divided doormats to the decals, books, and digital goods that carry meaning, everything here is wrapped in grace and intention. I don’t just want to sell things. I want to create things that speak. Things that tell a story. Things that welcome people home, physically and spiritually.

If you’ve been waiting for the green light, here it is. The shop is live. The message is clear. And God is still in control.

Thank you for sticking with me through this journey. For every like, share, prayer, and kind word, I see you. And I’m so grateful.

Let the relaunch begin. Shop now, explore the site, and be sure to check back often. I’m just getting started.

Happy Father's Day to my hubby bubby!