From Scratchyfeet to RaeElleCo - A New Chapter, Same Mission

Tomorrow marks something big. Not just a restock. Not just new designs. But a full-circle moment that has been six years in the making.

When I started this business back in September 2019, I was a mama with a dream, some paint, a few blank doormats, and a whole lot of faith. Back then, we were called Scratchyfeet Designs. That name still holds a sweet place in my heart because it’s where it all began.

Fast forward to now, and the mission has grown. The family has grown. And so has the vision.

We’re still Scratchyfeet Doormats & Crafts LLC legally, but today I proudly introduce you to what we’ve become: RaeElleCo.

Why the change? Because I needed a name that could hold all the things God was calling me to create. Not just doormats, but decals. Not just crafts, but coloring books and digital journals. Not just physical products, but words, encouragement, and stories from a woman who loves Jesus, cherishes her husband, believes in her kids, and wants to speak life into others.

RaeElleCo is me saying yes to everything God placed in my hands, even when I didn’t feel qualified.

This blog is where I’ll be sharing it all. The late nights. The answered prayers. The moments where I’m navigating life as a wife, mother, believer, and business owner, sometimes all at once. Some days feel overwhelming, and other days I look around and realize that I’m walking right in the middle of my purpose.

It won’t all be pretty. But it will be real.

Because the truth is...I didn’t build this brand on hustle alone. I built it on grace. On prayer. On quiet talks with God when I needed strength. On trusting that He is guiding every single step.

So tomorrow, as we relaunch with new products, a fresh name, and a clearer purpose, I’m not just celebrating a business milestone. I’m testifying.

To every mama with a dream tucked inside a nap time window.

To every wife doing her best to keep love, faith, and purpose at the center.

To every believer wondering if they really heard God right.

Let this be your sign.

If He called you to it, He will carry you through it.

We’ll be uploading new doormats, decals, digital downloads, and other faith-based goodies over the coming days. And very soon, we’ll launch our monthly (maybe bi-weekly) newsletter, a little love note filled with updates, encouragement, and inspiration for your inbox. Thank you for being here. For supporting not just a small business, but a big God-sized dream.

Here’s to fresh starts, deep roots, and BOLD faith.

With love,Racquel

“See, I am doing a new thing! Now it springs up; do you not perceive it?”

— Isaiah 43:19 (NIV)